Designer's philosophy


Jerelyn’s conviction from a very young age was in the idea of being original and different, she believes that style is personal. This is something she learnt from her mother. 

Set yourself apart from the crowd if you don’t fit in, don’t be afraid to feel like an outsider. Be happy being yourself!

She believes that every woman is distinctive and should be free to decide what she wants to wear instead of following trends, be the trend. Built on this belief Jerelyn launched her brand in late 2018 creating a collection that posses a shoe for every mood. A confident and independent woman walks out in what she feels best and doesn’t need anyone to tell her how and what she needs to wear to look good, it is her intuition!

Your style is your personality, it is what makes you different from everyone else even though we are all the same.

Designer's story

Jerelyn is an Indo – Italian designer, born and raised in India. After having worked in the event industry in India and the UK for many years she decided to finally follow her dreams. She studied shoe designing at London College of Fashion while still working as an event planner. She then moved to Italy in 2017 and studied Footwear Design and Pattern Making in Milan. This helped Jerelyn understand what goes into the making of a well crafted pair of shoes.

Jerelyn spends a lot of time between factories in Italy and Spain. She works closely with the artisan during the realisation of her collections and sometimes also gets her hands dirty.

All Jerelyn Creado Shoes are ethically and delicately handcrafted making sure each design is not only beautiful and elegant but also comfortable.
She believes that everything about an outfit is hopeless if it not combined with a good pair of shoes.
Jerelyn’s focus has always been on creating unique yet comfortable shoes for both women and men.

Luxury Craftsmanship - Made in Italy & Spain

Our shoes are all made by hand from start to finish in Italy and in Spain, every model is designed thoughtfully (always to be different from the rest) unique and genuine. We only create collections that are intricately handmade, thus giving our clients exclusivity and only the best quality.

It is very important to Jerelyn that every shoe is handmade and cared for equally, as the idea was always to create artisanal shoes made by the artisan more and the machine less. Giving quality and fine craftsmanship utmost importance.

All our women’s shoes are made entirely in Italy, Italy is famous for artisanal shoe making. Italian artisans give importance to good quality materials and is a place where love and passion mingle with the know-how of perfect shoe making.

Our Men's collection are all Goodyear Welted, with beautiful non slip soles and are all made in Spain by artisans that have been making shoes for generations. At Jerelyn Creado we put quality before anything, with materials sourced from only the best tanneries. A point to remember is - real leather shoes are always unique in the way they look every piece of leather has its own natural feature, this should not be considered a defect but as its character, making every shoe unique which gives every shoe has its own individual personality.

We love and appreciate  artisans..

Jerelyn believes in supporting artisans especially small and medium scale artisans as she has noticed this skill is disappearing with a lot of small and medium size shoe factories closing down. We want to keep this wonderful profession alive for more women and men to experience and appreciate.

Artisanal products honour time, skill and expertise that goes into the making of each and every piece.  Therefore, all our shoes are made only by small and medium scale artisans from Italy and Spain.